Aden Trano at the Whop office in Brooklyn, June 2026
Head of Services · Whop

Aden Trano

I help service businesses — plumbers, remodelers, tree services, agencies — get paid faster and keep more of what they earn, on Whop.

See the savings mathMessage me on LinkedIn
2021Founded Waldo, inventory software for e-commerce operatorswithwaldo.com
$500M+Inventory processed through Waldo over five years, by my own countmy announcement, Jun 23, 2026
Jun 23, 2026Joined Whop as Head of Servicesx.com/washedmcrib
4Service-business case studies published on whop.com since I joinedsee them below

Who I am, in facts

I am 23, from Eugene, Oregon, now in Brooklyn, New York. I did not go to college. In 2021 I founded Waldo (Waldo AIO, Inc.), which started as a prepaid card and financial-tracking product for e-commerce resellers and grew into inventory software, capital and a warehouse network for inventory-driven businesses. Along the way I worked at Redo, the e-commerce returns platform.

On June 23, 2026 I joined Whop as Head of Services. My job is to bring service businesses — agencies, plumbers, home-services companies and brick-and-mortar shops — onto Whop and help them grow there: payments, invoices, financing, in-person Tap to Pay, ads and payouts, with no monthly fee.

Whop is a New York fintech company founded in 2021 by Steven Schwartz, Cameron Zoub and Jack Sharkey. Sellers earned about $4 billion on Whop in the last year across 145 countries; the company raised $200 million from Tether in February 2026 at a $1.6 billion valuation (CoinDesk, Fortune).

Read the full story with dates and sources →

Our mission is to deliver everyone a sustainable income, and I can’t wait to help services businesses across the world grow on Whop.
Aden Trano, September 2026
September 2, 2026. Photo: Dennis Yu.

What I do for service businesses on Whop

The rate is the least interesting part. The stack is what changes a contractor’s week. All numbers below are from whop.com/network/pricing as of 2026-09-03.

Accept payments

2.7% + $0.30 per domestic card transaction. No setup fee, no monthly fee. ACH 1.5% (max $5).

Services on Whop

Invoice, deposits, change orders

Send an invoice or a checkout link from your phone; collect the deposit on the driveway and the change order the day it happens.

Whop Invoices

Finance bigger jobs

Customer financing from $500 to $30,000 over up to 36 months (ClarityPay), plus Klarna, Afterpay and Splitit. Whop charges 15% per financed transaction — a closing tool, not a discount.

ClarityPay on Whop

Tap to Pay on iPhone

Take a card in person on the phone already in the truck, same 2.7% + $0.30, no terminal.

Tap to Pay on iPhone (July 2026)

Run the numbers for your business

Service businesses running on Whop

Published by Whop since I joined. Real owners, real trades; each links to the full write-up.

Chopmen

Matthew Antonov · Tree service · Vancouver, WA

Same-day written quotes and 0%-down financing up to $30,000 over 36 months, used as a growth lever to add crews.

Source: whop.com, Aug 26, 2026

Pinnacle North West Kitchen & Bath

Daniel Petrovskiy · Remodeling · Portland, OR

300+ bathroom remodels; invoices and checkout links for deposits and change orders, Tap to Pay on iPhone, Klarna/Afterpay, Whop Ads.

Source: whop.com, Aug 3, 2026

VIIIZUTech

Aiden Arvizu · European car restoration · Long Beach, CA

Runs invoicing and Tap to Pay on iPhone through Whop; went full-time three months before the article.

Source: whop.com, Aug 6, 2026

iTK9

Jason Wright · Dog training · Waterford, ON

2,500+ dogs trained; sends Whop checkout links after sales calls and offers Splitit buy-now-pay-later.

Source: whop.com, Jul 19, 2026

What people say

“Very excited to welcome Aden T. to Whop. Aden is 23, never went to college, and built warehouse software that manages $200M/yr in inventory. Joining as Head of Services, he’s going to obsess over onboarding & scaling agencies, plumbers, home services businesses, and traditional brick and mortars.”

Cameron Zoub, Co-founder & CGO, Whop — LinkedIn, July 2026

“so excited to work together for the next 20 years”

Cameron Zoub (@czoob3) — reply on X, June 23, 2026

Affiliations

Whop — Head of Services, June 2026–present · Waldo (Waldo AIO, Inc.) — Founder, 2021–present · Brooklyn, New York.

Payments for service businessesInvoicingConsumer financingInventory managementE-commerce operations

Contact

Fastest: a message on LinkedIn or a DM on X (@washedmcrib). Also on YouTube, Instagram and Whop (@adentrano). Based in Brooklyn, NY.